AWARENESS
BE WISE. IMMUNIZE.
EMERGENCY MEDIA CAMPAIGN
In late December of 2020, I was asked to create an awareness campaign to focus on quality information and distribution of the COVID-19 vaccines that were recently authorized. We have over 15,000 in-home care workers that we wanted to be able to access quality information so their concerns and fears were addressed.
I partnered with national associations, created campaign graphics, & organized a virtual interview campaign.
I wanted to hear the concerns of our caregivers in their own words.
CREATE
Graphics. Theme. I wanted to virtually interview our staff, ask them questions, record them, hear their honest thoughts, and edit a short piece together.
CONNECT
I used Adobe Spark to send out an interactive invite. I scheduled interviews, connected with field staff, and captured quality content.
EDIT & PUBLISH
I took their content, edited, animated, and shared a long form and several short form pieces on the web, social media, and anywhere I could.
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