Visit Modivcare

I Led the Marketing & Messaging for this New Offering.

16,500

Admin employees and direct service providers across the lower 48 States who I had direct contact with on a weekly basis.

4,000

Quarterly marketing and communications requests which were managed and delivered on-time.

Deliverables

2D Print, Video, Social Media, Sales & Marketing Collateral

Digital Alignment

Web Consolidation, Management, SEO, Lead Gen

Communications

Newsletters, Internal & External Comms, SMS, Touch-Points

Tracking

Budgeting, Reporting, Measuring Success

MESSAGING

Led Development of Creative, Comms, & Messaging

I was hands on all aspects of creative development, including:

  • Concept & Program Development
  • Writing
  • Designing
  • Shooting
  • Editing
  • Programming
  • Tracking Success

18 Brands Into 1

Modivcare acquired 5 different healthcare groups (from various service lines) within 2 years. Each group had their own brand architecture which we had to combine and consolidate into one strong brand.

Creative Services

My department became the central pivot around multiple departments; ELT, Communications, Thought Leadership, Marketing, HR, and Program Development.

Program Development

Recruitment and retention efforts were paramount within the organization, and the development and communication of these perks, benefits, and new programs was crucial. I led all design and communication efforts on new program enrollment. 

MARKETING

Creative Campaign Development

Social Media Campaigns

In order to gain trust within the community, we wanted the public to get to know our internal staff.

Who Are We?

In order to show the larger organization (exactly) "who" is now a part of our family, we created internal pieces which highlighted new service lines.