DIGITAL CAMPAIGN
IN 2020, WE DOUBLED DOWN ON OUR DIGITAL PRESENCE.
Along with site re-designs focusing on simplicity, location breakdown, & optimization, we began a PPC campaign as well as a Geo specific AD campaign.
We improved local search, recruitment efforts, lead generation, and utilized call rail tracking.
Marcus Primavera, the Director of Business Development, was the primary lead on this campaign. I assisted him where needed. We both learned a lot along the way.
SEO
Optimized all content & copy; with an extensive overhaul increased site traffic by 600% within 1 year.
PPC CAMPAIGN
Keyword targeting & ad-word placement generated thousands of pre-qualified leads which funneled through a call-rail system.
REFERALS
Social media marketing generated thousands of new applications for interests in employment & transfer of services.
GEO-TARGETING
Brand awareness, COVID safety instructional materials, & recruitment & retention pieces flowed across all of our digital media channels, along with geo-specific advertising to target certain zip codes & fill specific needs.
RECRUITMENT
The CareGiver Crisis
Home Care agencies struggle with recruitment and retention. Finding quality people and retaining their workforce is an essential to having a stable business model. I redesigned all of our print, web, and video materials to be more comfortable, polished, and energetic.
Easy Apply
Make it simple to work with us by having an easy onboarding and application process.
Easy To Work With
We will take care of you. We have convenient locations, benefits, and a robust employee perk program that will benefit you and your family.
SOCIAL
Social Media Strategy
We geo-targeted precise, informative, and energetic ads to engage our audience. We offered referral bonuses, sign-on bonuses, and an easy to work with vibe which generated thousands of applications for us.
VIDEO
Nothing communicates as simply & as effectively as a short video clip
I created dozens of precise, informative, and engaging videos to connect with our audience. Especially throughout the lockdowns where we were asking our workforce to do so much.
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