A large outdoor campaign is expensive and stressful

You only have one image which connects to your audience, and a tag line of no more than 5-6 words. Billboards are extremely expensive, however, we felt it was worth the cost while continuing a rebrand / new brand launch in an already saturated marketplace.

I created an organized, precise, and comfortable design to convey the feeling of a sturdy and responsible company. I stayed intentionally spacious and finished with white space to separate us from our competitors which were often saturated and cluttered in their approach. My mission has been that we are an easy company to work with. 

We went with Key Media for our outdoor campaign. We launched a massive billboard campaign in the Southeastern PA region to introduce us as a new player in the market. We also went with Carvertise which wraps Uber and Lyfts with a custom message. We had 14 cars wrapped in the Philadelphia metro area to serve as moving advertisements. The drivers were recruited and paid for the use of their cars based on their garaging zip code.