I AM
We are always looking for quality caregivers. I create this piece and subsequent campaign to attract a younger crowd. I wanted those who were self aware to have pride in what they do; perhaps they're going to school, perhaps they're interested in the medical field, perhaps they're curious as to their role in the grand scheme of things...
SOCIAL MEDIA
30 Sec. ADs for TV & Social Media Stories
I was able to upload various spots through an on-line portal with Comcast & Univision. I could rotate the content as I liked, airing a spot for a week, another spot for another week, and measure results.