Primary Botanicals

PRODUCT LAUNCH

Primary Botanicals is a new to market all natural / 100% pure essential oil based product. They create lotions, bath gels, and body sprays. I was commissioned by Primary Botanicals to re-design their logo and create a campaign for a new product launch.

I am creating a Bohemian, unconventional, yet natural and free campaign for the initial phases of the product launch. I wanted suggestive, human, and natural to convey the mood and tone of the photo and video.

This is still very much a work in progress, it will be finalized by October 2021.

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STRUCTURED, METICULOUS & EVOCATIVE

LOGO

I remodeled their logo creating an organic feel which creates a flow for the viewer, and still retains a structured and precise arrangement. This blend of posh organic vs. elegant structure conveys an organic and wholesome brand presence while leaning fashionable, free, and non-conformist.

THE RESULT

PRODUCT

Combining new logo elements with graphite sketches created a product label that was easily customizable and scalable. I created a product that is meticulous, energetic, natural, and finished, which speak directly to the goal of the branding campaign and product launch.

Photo / Video Shoot

Social Media Campaign

I did a light and unconventional photo / video shoot with 2 models. I wanted to capture evocative and suggestive images in a natural setting which would convey an authoritative and unconventional vibe. I used a DSLR with a variety of lenses. I created saturated and lively images which grab attention while remaining detailed and intricate.

Photo / Video

Sony A6400, 85mm lens, 16mm lens w/ macro, S-log2 video with custom LUT and custom exposure and saturation control.

Design / Editing

I used Adobe Photoshop for all image manipulation, 2D design, and text layering. I used Final Cut Pro and Motion for video editing and output.

SOCIAL MEDIA MARKETING

VIDEO CONCEPTS

I am creating a campaign which will consist of saturated, lively, and attention-grabbing video loops. I shot SLog-2 video with a DSLR so I may manipulate color pallets to create an evocative yet elegant mood to the pieces.