ORGANIZATION
Mergers, Acquisitions, & Brand Portfolio Management
Every acquisition is different. Our company chose to keep their local brand presence because it had established value within the communities they served. I was tasked with managing these assets under new branding guidelines, creating deliverables, and tracking success.
Access
Allow thousands of employees to seamlessly access their marketing and sales collateral.
Management
Update materials, track their usage, and manage workflow.
Using Wordpress, Brandfolder, and Wrike I created a marketing portal.
The B2C marketing needs of this service line is complex. The marketing teams and local branches need access to their updated logos, PPT shows, in-person event materials, merchandise, 2D materials, and digital assets. Having easy access and management of these materials was crucial. I was able to update assets, distribute, manage, and track usage.
There were over 1,000 team members who worked for 8 separate brands. There were over 91 branch offices across 7 states on the East Coast.
Portal Creation
After careful planning, I created a “marketing portal” where our team members could:
- grab their materials (self-service)
- submit custom requests
- access the company store
- learn more about best practices
- communicate with creative team
SUCCESS
Newly Combined Service Line Grew By 20% in 2022
With this portal we were able to understand targeted marketing needs, enhance growth, and keep costs down.
The marketing portal was accessed:
- 4500 times within the first 3 months
- 1400 assets were downloaded
- 900 forms were filled out
Alignment
All brands were using the same professionally created materials, customized to their local needs.
Tracking
Accountability of vendor management, spending, delivery, and request tracking.
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